Program in Riga
October 18 - December 9, 2017
Wednesday, October 18, 17.30-20.30
Participants will have the possibility to get to know each other by presenting their business ideas.
Monday, October 23, 17.30-20.30
Matiss Neimanis, Dr. sc.soc., Director of Green Technology IncubatorWednesday, November 1, 17.30-20.30
Marketing strategy and positioning
Karlis Purmalis, Dr. oec., Assistant Professor at the Faculty of Business, Management and Economics of University of Latvia
Monday, November 6, 17.30-20.30
Wednesday, November 8, 17.30-20.30
From Motivation to Sales Results
Ivo Jekabsons, Social Entrepreneur, Founder of Latvia Charity Bank
The class is focused on understanding and enhancing motivation. Who am I? What am I capable of? How is self-motivation created? How to overcome failure?
This class will also address business etiquette - appropriate clothing, accessories, hygiene instruments. Additionally, presentation skills when speaking about oneself and your product. We will form the structure of the sales model, train phone marketing and how to overcome objections from clients, solve conflicts and close deals.
Wednesday, November 15, 17.30-20.30
Wednesday, November 22, 17.30-20.30
Sound financial management is one of the key factors behind a successful business. Students studying to become entrepreneurs and managers need to understand the difference between accounting for tax purposes, management accounting and financial management. This is as important as understanding the purpose and benefits of reading a balance sheet, a profit and loss statement and a cash flow report.
A good way to obtain knowledge, understand when to use one or another financial document and make one’s own conclusions is learning via one’s own experience. This can be done by solving relatively simple exercises that are specially made for this purpose. You will have the opportunity to try this out. No calculators needed, no complicated math, not even a spreadsheet. While sometimes it might seem that doing macroeconomic calculations with millions and billions is more important, try simple ones and prove you understand the basics.
Monday, November 27, 17.30-20.30
Wednesday, November 29, 17.30-20.30
Networking by Natalja Tocelovska
When we have defined the product, its potential and the target audience, the next step is to start telling people around us about it. Establishing contacts and maintaining them is called networking. Often this process is taken for granted, but a lot of projects are delayed in their development or even not developed at all due to a shortage of networking skills.
During the lecture and seminar, we will learn and practice the following networking skills: approaching people we don‘t know, the short talk, talking about ourselves and building the first contact. We will cover the most common errors that spoil the first impression. We will continue our lecture and seminar with the skills needed after the first contact is made: how quickly to approach people after the first meeting, how long to wait for an answer, how much time to give a person to actually answer and when to remind them about yourself. Additionally, we will cover the basics of business etiquette, business negotiations and business correspondence.
Saturday, December 9, 10.00-15.00
Final Day of the 1st Part: Business idea pitching at "Bear's Cove"
We will cover how to present business ideas, train pitching, prepare 7-minute presentations. Participants will present their ideas to the expert and investor panel and will be invited to comment on fellow participant presentations.